NewsletterRebranding of a company or a Credit Union may not always involve development of a new logo. In the case of Krek Slovenian Credit Union this is certainly the case. Using the existing logo, The Graphix Works has developed a consistent brand for Krek that has been carried through into their quarterly newsletter, their family of brochures, their annual report, their print and electronic advertising and much more.

Krek’s members can now easily recognize marketing materials developed by their financial institution and conversely the credit union now enjoys a higher level of response as a result of the consistently branded effective message that they deliver.